Social Technologist for Regenerative and Intersectional Tourism. My aim is to empower regenerative practices in tourism by integrating anthropological insights and cutting-edge technology.
Associate Professor (tenured) at the Department of Business Economics (URJC) and Visiting Associate Professor at Edinburgh Napier University. I am the funder and caring community builder of the Regenerative and Inclusive Tourism LAB (RIT-LAB), fostering diversity, equity, and inclusion in tourism education and research. I have a dual PhD in Tourism (Spain) and Geography (France), and hold multiple postgraduate degrees in sustainable tourism, cultural project management, and anthropology. In addition to my academic roles, I contribute to advancing knowledge in tourism as an Associate Editor for Tourism Management Perspectives, the European Journal of Tourism Research, and the Journal of Sustainability and Resilience. These editorial positions allow me to shape and support innovative research that addresses critical issues in sustainability, regenerative tourism, and social inclusion. In this respect, I was honored with the prestigious Emerald Literati Award 2024 for my co-authored work on Generation Z and sustainable consumption in food tourism, highlighting my commitment to advancing impactful research in the field.
Keywords
Regeneration; Intersectionality; Social Sustainability; Social Technology; Social Justice; Events; Food tourism
Research
I believe that technology is not an isolated element or a tool that only facilitates processes, but that it is part of the environment and that technology should be analysed from the perspective of technology itself, with its human connection and the way it creates, manages and promotes relationships between human beings and between human beings and technology to promote social sustainability and social justice. For this reason, I study the concept of Industry 5.0 and use methodologies such as text mining and machine learning, but without forgetting the importance of qualitative analysis through virtual ethnography and content analysis. My methodological approach also focuses on the ethical principles of my research approach: the struggle for sustainability and social justice to achieve equality and equity.
Work
Edinburgh Napier University
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Visiting Associate Professor
United Kingdom of Great Britain and Northern Ireland
→
Université Paris 1 Panthéon-Sorbonne
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Chercheuse associée
France
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Universidad Rey Juan Carlos
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Associate Professor
Spain
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Education
Universitat Rovira i Virgili
Spain
→
Social Anthropology and Human Evolution Degree
Université Paris 1 Panthéon-Sorbonne
France
→
PhD in Geography
Universidad Rey Juan Carlos
Spain
→
PhD in Tourism
Open University of Catalonia
Spain
→
MASTER DEGREE SUSTINABLE TOURISM AND ICT
Universidad Rey Juan Carlos
Spain
→
MASTER DEGREE MANAGEMENT AND LEADERSHIP OF CULTURAL PROJECTS
Université Paris 1 Panthéon-Sorbonne
France
→
ERASMUS + - M1 Gestion des sites culturels et naturels et valorisation touristique
Universidad Rey Juan Carlos
Spain
→
HISTORY
Universidad Rey Juan Carlos
Spain
→
TOURISM
Publications
Capturing dark tourism through UGC: A qualitative content analysis of Instagram posts
European Journal of Tourism Research
journal-article
Unveiling consumer behaviour toward traditional food: an extension of the value-attitude-behaviour theory
British Food Journal
journal-article
Ecofeminism and food activism in transformative travel as a tool for change
Journal of Sustainable Tourism
journal-article
The inspired wellness: unveiling the connection between mental health and wellness tourism
Tourism Recreation Research
journal-article
How do tourists perceive green customer-love service in restaurants? A qualitative exploration of AI and human collaboration
International Journal of Hospitality Management
journal-article
World Heritage Sites and the Local Stakeholder’s Participation Mechanism: An Exploratory Study
book-chapter
An exploratory study of the future paranormal tourist experience on ghost tours
Journal of Tourism Futures
journal-article
Competitive intelligence in tourism: charting future directions through bibliometric analysis
Journal of Tourism Futures
journal-article
An integrative model of the key factors determining consumer behaviour towards street food
British Food Journal
journal-article
Threats and opportunities through the lens of civic and social council stakeholders in Madrid’s World Heritage urban cultural landscape
Journal of Heritage Tourism
journal-article
The way we live, the way we travel: generation Z and sustainable consumption in food tourism experiences
British Food Journal
journal-article
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
International Marketing Review
journal-article
Wilks, J., Pendergast, D., Leggat, P.A. and Morgan, D. (2021). Tourist health, safety and wellbeing in the new normal. Singapore: Springer, pp. 548. ISBN: 978-981-16-5415-2.
European Journal of Tourism Research
journal-article
Health and Safety Issues in Food and Beverage Tourism
book-chapter
People-centred methodologies for heritage conservation: exploring emotional attachments to historic urban places
Journal of Heritage Tourism
journal-article
Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach
Journal of Tourism Futures
journal-article
Does the Implementation of Robots in Hotels Influence the Overall TripAdvisor Rating? A Text Mining Analysis from the Industry 5.0 Approach
Tourism Management
journal-article
Impacts of a health crisis on music festivals: a qualitative approach
International Journal of Event and Festival Management
journal-article
Defining risk reduction strategies for tourists with specific food needs: a qualitative approach
British Food Journal
journal-article
The Role of Industry 4.0 Tools on Museum Attributes Identification: An Exploratory Study of Thyssen-Bornemisza National Museum (Madrid, Spain)
Tourism Planning & Development
journal-article
Defining risk reduction strategies for tourists with specific food needs: a qualitative approach
British Food Journal
journal-article
Risk perception before travelling: solutions for consumers with vulnerabilities
journal-article
An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain
Societies
journal-article
An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain
Societies
journal-article
An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain
Societies
journal-article
Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism
Tourism Management
journal-article
Sustainability, economic value and socio-cultural impacts of museums: a theoretical proposition of a research method
Museum Management and Curatorship
journal-article
Sustainability, economic value and socio-cultural impacts of museums: a theoretical proposition of a research method
Museum Management and Curatorship
journal-article
Gender and the #MeToo effect in Spanish professional football organizations: an exploratory qualitative approach
Gender in Management
journal-article
Interaction between hotel service robots and humans: A hotel-specific Service Robot Acceptance Model (sRAM)
Tourism Management Perspectives
journal-article
Interaction between hotel service robots and humans: A hotel-specific Service Robot Acceptance Model (sRAM)
Tourism Management Perspectives
journal-article
Text analysis como método para identificar los atributos de museos percibidos por turistas: un análisis exploratorio del Museo Nacional Thyssen-Bornemisza (España)
ESIC Market
journal-article
Cultural Economy And Tourism: Applicable Methods In Museums. A Preliminary Analysis Of Thyssen-Bornemisza National Museum (Spain)
Proceedings of the 6th UNESCO UNITWIN Conference 2019. University of Leuven
conference-paper
Co-creation and museum attributes detected by eWOM analysis: a round-table discussion about Thyssen-Bornemisza National Museum (Madrid, Spain)
conference-abstract
Gender and the #MeToo effect in Spanish professional football organizations: an exploratory qualitative approach
Gender in Management
journal-article
Gender and the #MeToo effect in Spanish professional football organizations: an exploratory qualitative approach
Gender in Management
journal-article
Sustainability, economic value and socio-cultural impacts of museums: a theoretical proposition of a research method
Museum Management and Curatorship
journal-article
Sustainable Tourism And Methods To Analyse Economic Value Of Museums: The Attributes Perceived By Tourist Of Thyssen-Bornemisza National Museum
conference-abstract
Text Mining and Attributes of Choice for Museum Visitation: Thyssen-Bornemisza Museum (Madrid, Spain)
ICOT 2019
conference-abstract
Economía de la cultura y turismo: métodos aplicables al estudio de museos
conference-abstract
La comunicación externa online en los museos estatales y el turismo